It ate up so much of my time. I felt like all I was doing was either planning, writing, editing, photographing or promoting a post. It was a never-ending cycle.
In my frustration, I drilled down my website stats to figure out if all my work was worth it. Turns out, I had some posts that were driving a lot of great traffic to my website. Looks like the blog would stick around.
If I was going to keep at it, I needed to figure out a strategy.
I wanted to be able to create fewer posts, but make every post as effective and worth my time as those select few.
In this video, I’ll share with you the three most important elements that make up that strategy and I’ll help you decide if blogging is right for your product-based business.
If you decide blogging is a marketing strategy you want to utilize, download my free PDF worksheet below this video. It’s a list of blog post ideas specifically for product-based businesses.
After watching the video, please leave a comment below. I’d love to hear your thoughts!
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What key elements do you think increase the chances of a blog post getting shared?
I really love these tips, and I think consistency is something I’ve been needing to focus on. Also, the idea of creating shareable content is excellent (and while it seems obvious, it didn’t actually occur to me to think of it that way). Thank you for these great ideas!
Yes, it’s definitely tough to stay consistent, especially when you’re not sure if it’s worth your time. Having a purpose for the content will help with that.
I try to keep a blog for my business but also find it SOOOO overwhelming! I have to think more about what would be shareable too. Love these vlogs, Jordana!
They really can be time-consuming. When every bit of content has a specific purpose, it helps ease the pain because you know exactly what you want to achieve with it.
Great video, Jordana! As always, you have wonderful tips & ideas 🙂
Thank you, Heather. So happy it was helpful.