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Category: Marketing Your Business

Create a Successful Giveaway on Social Media

How can you create big bursts of new followers on social media and subscribers of your mailing list?

Giveaways and contests.

They’re a marketer’s hack to boosting growth.

Plus, they create buzz around your business and engage your existing following.

Whether you’re hosting a giveaway on Instagram, Facebook, Twitter or through your mailing list, there are some key ingredients you’ll need for the campaign to be successful and boast big growth.

Watch the video below for the fundamentals of a successful giveaway or contest.

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Never Discount Your Products! Here’s Why.

It can be hard to stay positive when products aren’t selling, you haven’t hit your sales goal for the month and it seems no one is paying attention to your business. The solution many businesses deploy is slashing prices and throwing a sale.

Sales generate buzz, create urgency to motivate customers to buy and make some big numbers appear in your bank account.

Those short term gains are certainly attractive, but the long term effects of sales can be damaging to your brand and business.

In this video, I’ll share with you why sales and discounting can damage your brand and what to do instead.

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Grow Your Instagram Following – 25 Quick Tips

Instagram marketing can boast great results for product-based businesses.

It’s an effective vehicle for new customers to find you, for you to communicate your brand story and is a means to connect with your customers.

These great results don’t just happen, though.

I already tried that. I’d thoughtlessly post photos because I felt guilty for not posting in several days. Most of my posts were pushing for sales rather than connecting with my audience.

My account was stagnant and produced pathetic results.

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