Sales generate buzz, create urgency to motivate customers to buy and make some big numbers appear in your bank account.
Those short term gains are certainly attractive, but the long term effects of sales can be damaging to your brand and business.
In this video, I’ll share with you why sales and discounting can damage your brand and what to do instead.
Be sure to download the free PDF below for a list of alternative ways to adding value and creating buzz that aren’t discounting.
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What are your ideas for adding value and creating a buzz?