Pop the champagne!
With excitement, you added it to your website. You’ve been promoting it with every bit of gusto you have and yet the sales of this great product have been so slow.
The fire burning inside you has turned into a stab in your heart and fear in your gut.
What went wrong and how are you going to get that inventory to move?
There are numerous reasons why your product may not be selling and it’s likely a combination of a few. For this video, I’m going to focus on three possible reasons.
Watch the video to determine what they are, how to know if they apply to your business and most importantly, how to fix it.
We’ll be referring to your website stats from Google Analytics for analysis and problem solving. If all those numbers aren’t your thing, download the free PDF worksheet below the video to help you through it.
SHARE IN THE COMMENTS
What’s your product and what problem does it solve?
You are so good at what you do, Jordana! I love getting to see your face and hear your voice (bonus, sometimes you sound just like your mom <3) and you have such wise advice. That said, my most recent product is a wallet wristlet that is perfect for those times you need a stylish way to carry essentials, but don't want to bring your big purse. And it flopped, in part because of the wrong customers…did you have me in mind when you made this? 😉 Love you!
Thank you for the compliments, Jen! Targeting the wrong customers can happen so easily. I’m definitely one of those gals that wants a minimal/small bag when running errands. I like having my hands free and not be weighed down. Sounds like a good product, just need to find the right way to sell and find your customer.
Nice tips, Jordana!
Really caught up with point 2. A lot of marketers sell their product(s) instead of the solutions & benefits.
Had to take this down for my upcoming product.
Thanks once more, Jordana!